Florida Direct Marketing Handbook

SKU: SP 553

If you have a small- to mid-sized farm, nursery, or food business and want to sell directly to consumers, this handbook is for you. Published by UF/IFAS Extension with support from the Florida Department of Agriculture and Consumer Services, the Florida Direct Marketing Handbook is your guide to making important “off the field” decisions.

Chapters include information on:

Steps to starting and managing your farm business, including business plans, financing, insurance, labor, and food safety
Best practices for direct marketing channels
Meeting state requirements for direct sales of products, including cottage foods, livestock, dairy, eggs, aquaculture, honey, and more
Networking resources
Whether you’ve been farming for years or you’re just thinking about starting a cottage food business, this book is one resource you can’t afford to skip.

8.5” x 11”, 65 pp, illustrated.

ISBN: 978-1-1949197-02-0

Visit the Small Farms and Alternative Enterprises website for more information!

If you are interesting in purchasing 25 or more copies of this title, please contact us at 800-226-1764 or ifasbooks@ifas.ufl.edu to inquire about a 20% bulk discount.