If you have a small- to mid-sized farm, nursery, or food business and want to sell directly to consumers, this handbook is for you. Published by UF/IFAS Extension with support from the Florida Department of Agriculture and Consumer Services, the Florida Direct Marketing Handbook is your guide to making important “off the field” decisions.

Chapters include information on:

• Steps to starting and managing your farm business, including business plans, financing, insurance, labor and food safety
• Best practices for direct marketing channels
• Meeting state requirements for direct sales of products including cottage foods, livestock, dairy, eggs, aquaculture, honey and more
• Networking resources

Whether you’ve been farming for years or you’re just thinking about starting a cottage food business, this book is one resource you can’t afford to skip.

8.5” x 11”, 65 pp, illustrated.

ISBN: 978-1-1949197-02-0